Zain
Launching a new cosmetics brand with sophistication and finesse. Striking minimalism constrasting the glamor and bling.
Based in Amsterdam, Zain Salon & Cosmetics provides cosmetics and make-up services for brides, fashion photography and more. Zain is Arabic for beauty, and its services are mostly focussed on Arab and Moroccan bridal services. Because the name isn't unique, which means there are hundreds of similar companies out there, the design had to stand out from the crowd.
The branding was done with future plans for a salon and a line of cosmetic products in mind. Besides the branding, we also shot promotional photography and videos in cooperation with Chique J&B, who provided the dresses, and NINA model agency, who provided the models. A simple black and white palette was chosen as to not be too distracting, complemented with some brown earthy colors, resembling nude skin tones.
Because most of Zain's clients are Arab or Moroccan brides, the make-up is often very bright, colorful and high contrast, so having the logo in black or white creates a perfect balance. It was only natural that the photography be as colorful as the vivid eye shadows and dresses used for the brand launch campaign.
Based in Amsterdam, Zain Salon & Cosmetics provides cosmetics and make-up services for brides, fashion photography and more. Zain is Arabic for beauty, and its services are mostly focussed on Arab and Moroccan bridal services. Because the name isn't unique, which means there are hundreds of similar companies out there, the design had to stand out from the crowd.
The branding was done with future plans for a salon and a line of cosmetic products in mind. Besides the branding, we also shot promotional photography and videos in cooperation with Chique J&B, who provided the dresses, and NINA model agency, who provided the models. A simple black and white palette was chosen as to not be too distracting, complemented with some brown earthy colors, resembling nude skin tones.
Because most of Zain's clients are Arab or Moroccan brides, the make-up is often very bright, colorful and high contrast, so having the logo in black or white creates a perfect balance. It was only natural that the photography be as colorful as the vivid eye shadows and dresses used for the brand launch campaign.
Raised in donations in the first year
Children helped through international projects
Families received personal help in the Netherlands
Food packages delivered
Fundraisers organized
Social media followers
Estimated brand valuation
Average yearly revenue
Client base expansion
