Capture the moment

MIOPS

MIOPS

Recapturing the essence of a photography tech scale-up. Shooting it to another level in customer experience

Tech
Rebranding
2023
United States
Strategy, Positioning, Branding, Motion, Packaging
Scope
Rebranding
Summary

Recapturing the essence of a photography tech scale-up. Shooting it to another level in customer experience

Client
MIOPS
Industry
Tech
Deliverables
Strategy
Branding
Motion
Year
2023
Location
United States

The Brand

MIOPS (Millions of Integer Operations Per Second) is a camera technology company that designs and manufactures gadgets for photographers. Founded in 2014, the company began as a successful Kickstarter campaign for their first product, the MIOPS Smart Trigger. With a presence in over 20 countries and a strong presence at major photography events, MIOPS is a well-known brand in the photography industry.

Challenge

MIOPS is a leading manufacturer of creative camera products. Since its inception, the MIOPS team has developed innovative products and technologies that offer photographers and videographers truly game-changing features. The company prides itself on helping its users do projects that previously seemed impossible. MIOPS has enjoyed overwhelming support from the Kickstarter community four times, with products MIOPS Smart+, Mobile Remote, Capsule360, and FLEX, which received nearly $2 million in funding.

No items found.

A luxurious customer experience

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Capture the moment

The Brand

MIOPS (Millions of Integer Operations Per Second) is a camera technology company that designs and manufactures gadgets for photographers. Founded in 2014, the company began as a successful Kickstarter campaign for their first product, the MIOPS Smart Trigger. With a presence in over 20 countries and a strong presence at major photography events, MIOPS is a well-known brand in the photography industry.

Challenge

MIOPS is a leading manufacturer of creative camera products. Since its inception, the MIOPS team has developed innovative products and technologies that offer photographers and videographers truly game-changing features. The company prides itself on helping its users do projects that previously seemed impossible. MIOPS has enjoyed overwhelming support from the Kickstarter community four times, with products MIOPS Smart+, Mobile Remote, Capsule360, and FLEX, which received nearly $2 million in funding.

No items found.

A luxurious customer experience

No items found.

Results & impact

€ 85.000+

Raised in donations in the first year

2200

Children helped through international projects

900

Families received personal help in the Netherlands

7000

Food packages delivered

145

Fundraisers organized

4000+

Social media followers

$ 40m

Estimated brand valuation

$ 8m

Average yearly revenue

15%

Client base expansion

Onur Celik Co-founder & CEO

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